The New Face of Affluence
Michela O'Connor Abrams, President of Dwell Media will speak to research conducted by the Dwell Insights Group on the changing behaviors of affluent consumers ranging from products cross-category to services. A specific focus will be on interior design and the new relationship that needs to be fostered between designer and client. Her lecture will delve deep into Dwell's exclusive "New Face of Affluence 2011" study which is rich with brand awareness data as well as behavioral changes in the design consumer market. This is a great lecture for anyone in the design industry from architects to designers to retailers or anyone with a focus on reaching the design-savvy, affluent consumer today.